Entrepreneurs' Edge: Quarterly Networking + Speaker Series for Driven Entrepreneurs
Meet Entrepreneurs' Edge – Networking for driven entrepreneurs that feels like “business book club.” Save your seat for these quarterly networking events to:
- Gain actionable insights from rockstar speakers who have been in your shoes.
- Share advice (and a laugh or two) with fellow entrepreneurs.
- Sip on a killer cuppa’ joe in our community’s entrepreneurship hub, ‘The Exchange.’
This Year’s Line-Up:
All Entrepreneurs' Edge events are hosted in The Exchange - our community's entrepreneurship hub.
- 2/11 | 8-9:30 am – Bill Murray on "How to Pitch Your Business - Starting With Why" with book, Start With Why.
- 5/14 | 8-9:30 am – Amanda Keller on "How to Sell Like Crazy - While Still Being Authentically YOU" with book, Sell Like Crazy.
- 8/20 | 8-9:30 am – Entrepreneur’s Networking (Speaker to be finalized)
- 10/15 | 8-9:30 am – Entrepreneur’s Networking (Speaker to be finalized)
Save Your Seat for Entrepreneurs' Edge Today - We can’t wait to see you there!
"Speakers not only tell their stories and give candid advice-but also facilitate a space to be with like minded individuals, because lets face it- all of our friends think we are crazy for starting our own business and wanting to work anymore than 8 hours a day! [Entrepreneurs' Edge] is an opportunity to surround yourself with people who understand the struggles and triumphs of entrepreneurship." – Anna Merkt, Founder of Little Local Farm
Upcoming Entrepreneur’s Edge Events
2/11 | 8-9:30 am – Bill Murray on "How to Pitch Your Business - Starting With Why" with book, Start With Why
“Asking the right questions will transform a nervous pitch into a confident conversation.” – Bill Murray
As a start-up coach and mentor (as well as an entrepreneur himself), Bill Murray can tell you from experience– it takes practice to build influence. This talk combines the understanding of how to design a pitch with the most important message in business - your why.
As Bill will tell you, having a compelling pitch isn’t about having all of the answers. It’s about understanding which questions the audience is really asking.
By the end of the session, you’ll feel comfortable designing a pitch, responding to objections, and delivering with authenticity - whether you're pitching to colleagues, your staff, or a potential client.
The Book: Start With Why, by Simon Sinek
Wait - it’s not a book about pitching? Nope! Start With Why is an internationally bestselling book, written for leaders seeking to act and communicate with influence. It’s the easy-to-use framework you’ve been missing in your messaging - and it all starts with ‘Why.’
About Bill Murray
Bill Murray is the author of Enquire to Inspire: 20 Questions to Mentor Your Innovation Team to Success and a startup coach and mentor who has spent years helping people move from "I have an idea" to "here's why it matters to someone."
His passion for pitching comes from a simple belief: the best pitches aren't feature monologues—they're intentionally-designed outcome conversations.
Through his coaching work at CoachingUp.us, Bill helps entrepreneurs discover that a compelling pitch isn't about having all the answers; it's about understanding which questions your audience is really asking. He's excited to share how the right questions can transform a nervous presentation into a confident conversation.
5/14 | 8-9:30 am – Amanda Keller on "How to Sell Like Crazy- While Still Being Authentically YOU" with book, Sell Like Crazy
“Sell Like Crazy felt like reliving my 13 years in marketing - compressed into 352 pages.” – Amanda Keller
As a seasoned creative professional and the founder of Northwoods Creative, Amanda Keller has spent over a decade turning ideas into results.
In this talk, Amanda breaks down how to sell like crazy - driving results that grow your business. With girl-next-door vibes and a sharp creative instinct, Amanda's take is approachable and authentic. Meaning you can confidently sell your business without losing the authenticity that makes it truly one-of-a-kind.
By the end of the session, you’ll understand a clear framework for driving sales using proven, traditional marketing tactics - meant for all entrepreneurs, whether you wear all the hats or have an army!
The Book: Sell Like Crazy, by Sabri Sudi
A recently published (dare-we-say ‘hidden gem’) of business & sales books, Sell Like Crazy, written by Sabri Sudi, is a refreshing cut-through-the-fluff piece. Here’s what Amanda has to say about Sell Like Crazy:
If you want a clear framework for driving sales using proven, traditional marketing tactics, this book is worth the read!
It reads like an amalgamation of real-world experience, dozens of other marketing books, and decades of proven insights from top experts. It’s easy to digest and, more importantly, easy to execute.
To me, it felt like an all-in-one blueprint for everything I learned through trial and error. The lessons inside validated what I now know about buyer behavior, building offers people actually want, and selling online.
About Amanda Keller
After more than a dozen years helping transform a small, scrappy organization into a marketing powerhouse, Amanda Keller took the brave leap into self-employment. As the founder and designer-mind behind Northwoods Creative, Amanda says that every day is an exciting adventure.
Now, in an era of solo entrepreneurship, Amanda has begun to embrace the arts of patience, steadiness, and personal discipline. She is excited to share her expertise in how proven, traditional marketing tactics can drive your business's sales… like crazy!
Your Questions: Answered
Do I have to be an entrepreneur to attend?
Not at all! This event series is designed for entrepreneurs, but we welcome all professionals who are interested in entrepreneurship, aspire to be entrepreneurs, or have friends who are entrepreneurs.
What if I didn’t read the book?
No problem! We highly recommend reading the supporting books as they each offer valuable insight that can help your business, but we know that reading is not everyone’s cup of tea. When in doubt, search for a video overview or a SparkNotes-style summary.
Where is the event? (And what’s the parking situation?)
Entrepreneur’s Edge is hosted inside The Exchange, our community’s entrepreneurship hub at 320 S 5th Avenue, West Bend, WI 53095. Enter on Chestnut Street to park in the upper lot. There’s ample parking.
How do I become a speaker for this event?
Wow! - We’re touched you want to join the Entrepreneur's Edge as a speaker. All speaker inquiries may be directed to the event’s manager, Bella Bussey.